Search Engine Strategies Stockholm Part 2

First day of the conference was ok and probably would have been much better had I gotten more sleep, so zombieness aside, I poked my head into a few sessions and joined Mikkel, Jimmy Furland, Martin S, Dave N, Christine Churchill and a few others for lunch. I didn't speak today so I didn't bother throwing a suit on and the highlight of the day was my brief nap but I felt much better afterwards.

For the evening festivities, there was a cocktail mixer put on by Jupiter/Incisive in the exhibit hall (whopping 6 booths!). After that, several of us headed to dinner where I feasted on Toast Skaagen and traditional Swedish Meatballs.





















After dinner, three cabs full of conference attendees pulled up to Cafe Opera, a hip and trendy nightclub in downtown Stockholm where Jupiter had given conference attendees access prior to 11:00 p.m. so we didnt have to wait in line.

Once inside, Jimmy Furland and I managed to secure a private table by ordering bottle service and had a couple of bottles of Champagne delivered. Here I am with Danny Sullivan (London), Thomas Bindl (Munich), Jimmy Furland (Stockholm) and Dave Naylor (Leeds):



After awhile Mike Grehan showed up with yet another bottle of Champagne in hand so of course he was invited to sit down - mostly because it was a nice bottle of Moet & Chandon but also because we like him ;) Andrew Goodman stopped by and I spun around on the dancefloor for a bit with Christine Churchill.

Since most of us had to speak the next day, we called it an early night (by our normal standards) and went back home (hotel) by around 2:00 a.m. I guess we'll save the hard charging night for later in the week. When I got back to the hotel, I saw Danny, Thomas, Andrew and Dave in the lobby so I joined in on the gossip and stole one of Danny's donuts. Ok, so now its 3:00 a.m. but at least I dont have to speak until 1:15 p.m. Time for bed...